STRONG WORK: OUR HISTORY

This article is an automatic translation from our Original French blog. This text may contain translation errors. Thank you for your understanding.

THE STORY OF STRONG WORK

Strong Work is the story of an organic and fair trade sportswear brand with human and eco-responsible values. A brand created with the will to propose clothes in accordance with these fundamental principles. Strong Work is the creation of organic and fair trade sportswear designed by athletes for athletes.

Particular care has been taken in the choice of raw materials in order to create a brand of authentic, eco-responsible sportswear, all of which is made from organic cotton. Strong Work is a brand born from the experience of men who are both athletes and ecologically aware. Both athletes and eco-responsible, the founders of the brand have always been involved in various sports fields since their childhood.

All these years spent sweating on the various sports fields with passionate athletes led the founders to think about the concept of a brand of sportswear adapted to their discipline. From the outset, the choice was naturally made for organic and fair trade clothing. Natural clothing adapted to the practice of each discipline, both robust and comfortable. The added value of natural and eco-responsible materials in each Strong Work creation has always been the DNA of the brand.

The Strong Work line is available in many ranges and collections, and was created with the aim of providing everyone with clothing adapted to their sporting activity. Because the love of sport and surpassing oneself are universal emotions, Strong Work works every day with men and women who are passionate about strong emotions.

STRONG VALUES INSPIRED BY SPORT

Because our founders are sportsmen and women who know the values of sport, they work constantly with passionate athletes.

These values are concretely translated every day on the field by surpassing oneself and determination. Team spirit and a taste for effort are the hallmarks of our daily life. Achieving our goals requires perseverance and, naturally, a love of sport.

As a sportswear brand, the strong and noble values of this physical culture is an essential part of our DNA. At Strong Work we know that we only have one body. We are aware that it is up to us to take care of it, to make it work and to train it in order to forge a physical but also a mental state. This is the price of fitness, longevity and health. In order to fully benefit from the physical and psychological advantages of sport, the clothes worn must be comfortable, but also ethical and eco-responsible.

In addition, we are committed not only to eco-friendly production processes, but also to those that respect the workers. The design has not been left out since our clothes benefit from unique and assertive designs for which an organic and fair trade sportswear must also be aesthetic. So you will find a wide range of outfits that are elegant or daring but always comfortable and trendy. It goes without saying that all our prints and graphics are exclusively made with water-based ecological ink certified OEKO-TEX 100.

ORGANIC SPORTSWEAR DESIGNED BY ATHLETES FOR ATHLETES

Our founders created this line of sportswear literally by the sweat of their brow. Who better than an athlete to know the advantages and disadvantages of conventional clothing and how to overcome them?

Athletes know very well that at a certain stage of training, their clothes will become soaked with sweat. Sweat means pore expansion. Unfortunately, when the pores dilate, they excrete sweat but also allow exchange with the outside world. Wearing a garment that is not free of chemicals at that time can encourage the skin to absorb undesirable molecules that can cause allergies and other irritations. In fact, during a training session, our skin, which is moistened by sweat, favours the penetration of chemical molecules that are toxic to our body*. Our skin is part of one of the penetration routes for toxic products for the human body. This crucial feature was a determining factor in the choice of the quality of future fabrics. It would be a pity to take the risk of annihilating all the efforts made by wearing clothes that could promote the penetration of chemicals into the body. An inadequate garment can very quickly make a sports session uncomfortable because of the poor evacuation of sweat. In addition, clothing that does not allow the skin to breathe properly can make a workout quite unpleasant. The choice of organic cotton sportswear was an obvious one. Organic cotton allows the skin to wick away sweat during exercise without interaction with any chemicals.

This observation logically led Strong Work to create a line of sportswear based on organic products. The composition of your Strong Work organic cotton sportswear prevents chemicals from entering your body through the skin. Soft, comfortable and breathable, Strong Work creations are as soft to the touch as they are to the skin. Much more than a simple sportswear, Strong Work creations in organic cotton are anti-allergic and particularly adapted to sensitive skins.

No more itching or other irritations, your skin will thank you!

THE OUTFIT YOU NEED 

Because in the end, a sportsman is the best person to know what a sportsman needs, our company has decided to make all sportsmen and women benefit from its Original creations. Thus, each athlete can benefit from clothing in which he or she can practice his or her favourite sport to get the maximum benefits, with comfort and well-being as well. Strong Work offers high quality clothing for men and women.

Among our collections for men you have the choice between T-Shirt, Sweat-Shirt, Polo, Tank top or Shorts in organic cotton. All our models are eco-responsible and respect your health. For all athletes who care about their body and who consume responsibly, Strong Work offers a real alternative to classic sportswear.

Our women's collections also include a wide range of T-shirts, sweatshirts, tank tops, polo shirts and shorts in organic cotton. Beautiful collections of organic and fair trade sportswear for sportswomen who are passionate about their bodies and take care of them. A large choice of models in 100% organic fabric, designed to be as close to nature as possible.

Taking care of your body is not only about sport, but also about everyday choices that correlate with your state of mind. Better consumption requires an assertive and chosen lifestyle. We live in a world where every gesture and every decision can influence our health and well-being. Strong Work is part of those who have chosen to put nature at the centre of their lives. Because taking care of your body and being healthy is not only a matter of sport and nutrition, but also of comfortable and natural clothing that you wear every day. Whatever your discipline, Strong Work has the outfit you need.

AUTHENTIC AND ECO-RESPONSIBLE PRODUCTS

All our clothes have been designed and created with the strictest respect for the protection of the planet. The entire production chain is eco-friendly.

We work with partners who are members of the FAIR WEAR FOUNDATION. The Fair Wear Foundation is an independent organisation that monitors the working conditions of its partners and campaigns for the improvement of their working conditions. All companies that use forced labour or child labour are banned. The same applies to companies that do not pay a decent wage or that use abusive working hours.

ORGANIC DESIGNS THAT BENEFIT THE ENVIRONMENT

The use of organic raw materials and fair trade channels for our clothing range is combined with environmentally friendly production methods. In addition to being environmentally friendly, organic cotton has a significant impact on the planet. It contributes to reducing global warming by almost half*. Moreover, growing organic cotton requires only 10% of the water* needed to grow non-organic cotton. The energy bill is reduced by more than half*. Organic farming also has an impact on soil acidification, which is reduced by three quarters*. Finally, soil erosion has been reduced by a quarter when cotton is grown organically.

A COMFORTABLE AND TRENDY SPORTSWEAR LINE

The use of organic cotton makes it possible to produce a high-quality organic garment that is suitable for sports without sacrificing elegance. These garments are not only very pleasant to wear but are also designed to protect and respect the human body. The cut is adapted to the practice of various sports activities, and does not hinder movements or technical gestures. Our product range is very wide. You will find various collections for both men and women. The models are exclusive, stylish and of the highest quality.

FOR EXCEPTIONAL MEN AND WOMEN

Because sports fans are also fans of healthy living. Because physical activity is essential to strengthen both the body and the mind, Strong Work sportswear is ideal for them. Because they are exceptional men and women who inspire us every day, we have created a brand that represents this philosophy of determined sportsmen and women who are as close to nature as possible.

HIGH QUALITY ORGANIC MATERIALS

Our products have been designed and created with strict respect for the protection of the planet. The entire production chain is eco-friendly. Because our values forbid us to admit that our well-being generates suffering elsewhere, we regularly check the commitments of the companies associated with our brand image.

THE PRESERVATION OF OUR PLANET IS EVERYONE'S BUSINESS

The use of organic raw materials and fair trade channels for our clothing range is combined with environmentally friendly production methods. Because it is our responsibility, as well as everyone's, to pass on a clean and preserved planet to our children. Organic and fair trade clothing combined with the values of sport is undoubtedly the best way to raise awareness. Because we believe that it is the little streams that make the big rivers, we have chosen to allow you to do sport in complete freedom, with organic sportswear that respects the planet and the environment. Because we simply want a better world and we want to contribute to its construction, Strong Work accompanies you every day towards your greatest success.

* INTERVIEW WITH THE FIGARO ON 08/06/2012 MATTHIEU HOUDEVILLE: HEALTH AND CONSUMER SAFETY EXPERT AT THE INSTITUT FRANCAIS DU TEXTILE ET DE L'HABILLEMENT
* TEXTILE EXCHANGE STUDY 2014